Digital OOH
DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today
By Rajiv Raghunath - October 13, 2020
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech
By Rajiv Raghunath - October 13, 2020
Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions
Lemma & VIOOH partner to scale up pDOOH offerings
By M4G Bureau - October 13, 2020
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
Ultraleap TouchFree app turns public touchscreens touchless
By Rajiv Raghunath - October 09, 2020
Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative
DPAA begins registrations for global Video Everywhere Summit
By M4G Bureau - October 06, 2020
The association provides a special complementary registration code to Indian attendees
TagTalk launches SaaS-based subscription model to digitise restaurant communication and sales
By M4G Bureau - October 06, 2020
This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way
Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit
By M4G Bureau - September 24, 2020
Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age
Ancestry® beams a nostalgic showcase of illuminated signs on Piccadilly Lights
By Rajiv Raghunath - September 14, 2020
The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign
TPS Engage, art tech company d’strict craft spectacular, contextual DOOH
By Rajiv Raghunath - September 14, 2020
The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology
Verizon Media partners Broadsign to extend programmatic omnichannel offering
By Rajiv Raghunath - September 02, 2020
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
