Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks
By Rajiv Raghunath - July 07, 2020
The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform
Broadsign, the leading OOH platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s DOOH division. The partnership enables Quebecor to easily sell, manage and distribute content across its network of premium bus shelter screens from one centralized platform, significantly streamlining their DOOH workflows.
The integration includes a complete digital out-of-home platform, with Quebecor to utilise Broadsign Control for robust content management and distribution and Broadsign Direct and its Salesforce plugin for streamlined sales.
“Our priority when selecting our software provider was how the partnership would ultimately benefit our customers. That’s why we chose to partner with Broadsign, the clear industry leaders in digital signage. We quickly developed a strong relationship with their experienced team and were fully supported during every step of the integration. We are excited to see our offerings improve with a robust software that enables us to easily manage content scheduling and playback,” said Claude Foisy, Vice President, Quebecor Out-of-home.
As the leading digital street furniture network in the province, Quebecor reaches nearly two million on-the-go students and business professionals, giving brands a direct and creative opportunity to reach these busy audiences. With many exposed to the screens at the same time every day, advertisers can use these daily routines to optimize campaign frequency and messaging.
Broadsign’s platform enables Quebecor to streamline and enhance their entire DOOH operations, providing their advertising partners with quicker RFP and campaign turnaround times, more data-based triggering capabilities, and additional creative support for HTML5.
“We’re especially excited about the partnership with Quebecor, their screens are important fixtures in our home city of Montreal,” said Maarten Dollevoet, SVP of sales at Broadsign. “With more efficient operations and sales, and enhanced campaign creative capabilities, we’re confident that advertisers will find even more value in working with Quebecor.”
Quebecor has screens in the busiest regions of the province including in Montreal, Laval, Montreal’s South Shore, Sherbrooke et Lévis.