Surat based media owning company WooHoo Screens has taken a strategic step to further strengthen its business by adding two new screens to its digital media network in the current weeks.

These DOOH screens have been acquired from the management of Canopus Mall, Surat as an attempt to choose best location.

Talking about selection of location, Director, WooHoo Screens Monik Madhwani said, “We found this as a potential site. We were already in talks with the management of mall before the lockdown was announced. Now that the situation has relaxed, we thought it is right time to come back and close the deal.”

In order to seek people’s attention, 20×10 ft and 16×8 ft screens have been placed facing towards streets and potential brands like Adidas, Skechers and some jewellery stores.

At the time of increasing advertising needs, it is a strategic investment, he believes. “It is a prime location, which will see high footfall as compared to people inside mall. These screens are ideal for brands in fashion, jewellery and sports category as their customers are consistent at this location.”

Having huge funds and marketing needs, to make their presence felt again post lockdown, national brands are the first ones to appear on Outdoor media.