OAC

Outdoor X to showcase IoT-powered billboard management platform at OAC Expo 2026

Running alongside the 20th OOH Advertising Convention (OAC) 2026, OAC Expo will showcase the latest technologies, innovations, products and services shaping the future of the out-of-home advertising industry.

Published

July 1, 2026

M4G Bureau

Outdoor X, a software platform built exclusively for the out-of-home advertising industry, is set to exhibit at the OAC Expo 2026, where it will showcase its smart technology designed to simplify and modernise billboard operations.

Purpose-built for media owners, Outdoor X enables end-to-end management of OOH assets through a connected digital platform. The software brings together real-time billboard management, remote content updates, live campaign monitoring, and complete operational control into a single intelligent dashboard, helping media owners improve efficiency while ensuring seamless campaign execution.

The platform addresses the growing need for automation within the OOH ecosystem by offering features such as centralized asset management, remote display control, real-time campaign tracking, and operational monitoring. With its IoT-enabled infrastructure, Outdoor X empowers media owners to manage multiple sites from anywhere, reducing manual intervention while enhancing visibility and control across their inventory.

Commenting on the company’s participation, Hemang Sadhu, Founder and CEO, Outdoor X, said, “We’re excited to be exhibiting at OAC 2026. We’re bringing Outdoor X—India’s first IoT-powered software dedicated exclusively to the outdoor advertising industry. We look forward to meeting media owners, agencies, advertisers and industry leaders as we redefine the future of OOH with smarter, connected technology. At OAC, we’ll be showcasing how Outdoor X enables real-time billboard management, remote content updates, live campaign monitoring, and complete operational control through a single smart platform.”

Running alongside the 20th OOH Advertising Convention (OAC) 2026, the OAC Expo will showcase the latest technologies, innovations, products and services shaping the future of the out-of-home advertising industry. Scheduled to take place on 24-25 July 2026 at the Grand Hyatt, Goa the Expo will bring together media owners, advertisers, agencies, technology providers, solution partners and industry stakeholders, providing a dedicated platform to discover cutting-edge advancements driving the next phase of OOH growth.