Podhigai Ads installs new digital screens
By Ria Banerjee - June 15, 2020
The company has a vision to earn a significant market share in the DOOH market by 2022
Chennai- headquartered, Podhigai Ads expands its bouquet of media with new DOOH screens, installed in tech parks and other ambient environments. The company claims to install 90 screens in such locations. Positioned at the strategic locations, the DOOH screens tend to attract the eyeballs of the masses of all age groups and classes.
This investment has been made in sync with the demands of the post covid era where the clients will be exploring advertising options offering crucial components i.e. Cost effective and Time saving. Also, the expansion is in direction to earn a significant share in the DOOH category by March 2022.
Speaking on the launch occasion, Madan Seeni, Director, Podhigai Ads, “It is too early to ascertain the brands response post unlock, as more brands have to ensure that the delivery or distribution networks are restored again. We have started very few campaigns with some campaign briefs in the pipeline. DOOH will be a good option post lockdown in the way it reaches the right audiences with less cost and can be done instantly. Since technology operates the DOOH network, we can metric the campaign data widely. Above and all, we can start campaigns, change the artwork without accruing additional cost and time, as these are mandatorily required in this prevailing circumstances.”