Talon’s DOOH campaign #SendingLove reaches Mumbai airport
By M4G Bureau - June 26, 2020
The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages
The global DOOH campaign #SendingLove has now reached and touched the ground of Terminal 2 of the Mumbai International airport. The T2 media is managed by Times OOH, one of the largest advertising agencies.
This initiative features user-generated messages of love and unity, displayed on DOOH screens worldwide with the strength of social media ensuring that the messages are also seen by millions at home. Times OOH shared that it supports the initiative in spreading across such messages that unite communities all over the world during Covid19 pandemic.
"It’s great to see an initial idea to share love between countries grow into a powerful multi-channel concept. Centrally coordinated by our Plexus team, the collaboration from our global network, and the industry as a whole, has been truly inspirational. The willingness to make this happen by all has delivered a media first for user generated OOH creative whilst raising money for the global COVID-19 Solidarity Response Fund," said Frank Bryant, Group Chief Operating Officer, Talon, in an earlier shared release.
This socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest user-generated content campaign ever to run on DOOH.
On this, Tom Goddard, President, WOO, said, “It is great to see Out of Home companies coming together to respond to the crisis, and tackle the often-profound effects of social distancing with messages of love, community, and reassurance during this worrying time. The World Out of Home Organization is determined to play its part in supporting members and we thank the global OOH community for playing their role during this pandemic. Together we can make a difference.”