Campaigns

myTrident brings product storytelling to life with 3D billboard in Chandigarh

Executed by Sakshi Advertising Company, the campaign transforms a standard hoarding into a high-impact, tactile brand display in Panchkula’s Sector 7.

Published

May 5, 2026

M4G Bureau

Home textiles brand myTrident has taken an experiential route to outdoor with a 3D billboard installation in Chandigarh, turning a conventional hoarding into a larger-than-life product showcase.

Located in Panchkula, Sector 7, the campaign was executed by Sakshi Advertising Company, leveraging a high-traffic arterial road to maximise visibility across both day and night.

At the centre of the creative is a bold, three-dimensional installation that extends beyond the flat surface of the billboard. A branded shopping bag appears to overflow with products, bedsheets, towels, and fabrics, physically protruding outward, creating depth and immediacy. The tactile detailing brings the category to life, making the products instantly recognisable even from a distance.

Strategically, the location plays a key role. Panchkula’s Sector 7 sees consistent vehicular movement, ensuring repeated exposure and strong recall. The illuminated branding further enhances visibility during evening hours, extending the campaign’s impact beyond daylight.