OAC

CASHurDRIVE comes on board as ‘Powered By’ Sponsor for OAC 2026

“Platforms like OAC are instrumental in shaping the future of outdoor advertising,” says Raghu Khanna, MD, CASHurDRIVE, the publicly listed OOH company, while commenting on the association.

Published

May 6, 2026

M4G Bureau

The OOH Advertising Convention (OAC) 2026 has announced CASHurDRIVE as a ‘Powered By’ sponsor for its landmark 20th edition, scheduled to take place on July 24–25, 2026 at The Grand Hyatt, Goa. Founded by Raghu Khanna, CASHurDRIVE has evolved from an on-vehicle advertising startup into a publicly listed OOH media company, with a strong presence across transit media, public utility advertising, EV branding, and city-wide outdoor activations.

Commenting on the association, Raghu Khanna, MD, CASHurDRIVE, said: “We are proud to partner with OAC 2026 as a ‘Powered By’ sponsor. Platforms like these are instrumental in shaping the future of outdoor advertising, fostering innovation, and bringing industry leaders together. At CASHurDRIVE, we believe in pushing the boundaries of OOH, and this association reflects our commitment to driving impactful, forward-thinking conversations in the ecosystem.”

Marking two decades of industry convergence, OAC 2026 is centred around the theme ‘Do the X!’, exploring the intersections shaping the future of OOH, from AI and data to creativity, technology, mobility, and immersive brand experiences.

The convention will bring together stakeholders from media, marketing, advertising, technology, retail, digital display, and experiential ecosystems for discussions around the evolving role of OOH in a rapidly converging communication landscape.