Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign
By Rajiv Raghunath - June 11, 2020
Broadsign joins hands with Creative Conscience, L&Co, Voodooh, others for the DOOH campaign
In the enduring effort to help lift the pall of gloom that has descended upon the world in the face of the Covid-19 pandemic, and to infuse a degree of positivity in the minds of people who are shaping the contours of OOH business worldwide, leading DOOH marketing technology platform Broadsign has launched the ‘DEFEATED’ campaign that highlights the number of people around the world who have recovered from Covid-19 infection.
The campaign, launched by “people with a creative conscience and a determination to get things done”, leverages technology and media platforms to relay real-time the number of people who have ‘DEFEATED’ the virus.
The project, crafted and produced by Creative Conscience and L&Co their sponsor, developed by Voodooh & Nicole Yershon and rolled out by Broadsign to the global DOOH community, entails providing DOOH media at different locations live feed of data on Covid-19 recoveries sourced from the World Health Organisation (WHO), Johns Hopkins University, and the Centers for Disease Control. The campaign “pulls forth a doubly inspiring message by refocusing some of the grim language so often associated with the disease,’ cites Broadsign in a release.
DOOH media networks are encouraged to feature the real-time updated campaign by accessing the creatives from Broadsign. Custom sizes for DOOH are being produced by Voodooh and delivered within 24 hours.
The creative concept was developed by Creative Conscience, whereby students from around the world were encouraged to share their ideas. The winning idea came from a recent Leeds Arts University graduate Megan Williams. Megan was quoted in the Broadsign release saying: “I took part because I’m really interested in using my creative superpowers for good and building positive impact”.