Thursday, May 02, 2024

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Digital OOH

Talon launches #SendingLove DOOH campaign across 153 cities
Talon launches #SendingLove DOOH campaign across 153 cities

By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Ocean Outdoor introduces touchless advertising screens
Ocean Outdoor introduces touchless advertising screens

By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

300 SMEs in the UK benefit from Ocean Outdoor ad fund
300 SMEs in the UK benefit from Ocean Outdoor ad fund

By Rajiv Raghunath - May 11, 2020

Value of advertising space extended to £14million

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights
UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis
UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis

By Rajiv Raghunath - May 04, 2020

The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi where Elevision operates over 1,200 DOOH screens

7 key steps to modernise OOH business
7 key steps to modernise OOH business

By Rajiv Raghunath - May 04, 2020

Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar

Piccadilly Lights joins centenary birthday celebrations for Captain Tom Moore
Piccadilly Lights joins centenary birthday celebrations for Captain Tom Moore

By M4G Bureau - April 30, 2020

The Piccadilly Lights domination was created and designed in-house by Ocean Outdoor

RDN needs to be positioned as a new media channel: RailTel
RDN needs to be positioned as a new media channel: RailTel

By Rajiv Raghunath - April 22, 2020

Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21

Lemma & Lifesight enter into strategic-partnership
Lemma & Lifesight enter into strategic-partnership

By M4G Bureau - April 21, 2020

This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data

War veteran appears on Piccadilly Lights
War veteran appears on Piccadilly Lights

By M4G Bureau - April 20, 2020

99-year-old war veteran Captain Tom Moore has raised more than £21 million for NHS charities

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