Digital OOH
PlayAds partners with State Govt to spread awareness about COVID-19
By M4G Bureau - March 18, 2020
300 digital screens located at railway networks are being used to make masses aware about Coronavirus
NoviSign Digital Signage introduces display kiosks fitted with auto hand sanitiser dispensers
By M4G Bureau - March 16, 2020
The digital signage facilitates display of advertisements, messages, videos, news feeds and other forms of communication
Veeba targets real-time buyers with pDOOH
By M4G Bureau - March 11, 2020
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
Moving Walls runs blockchain-powered DOOH pilot for foodpanda
By M4G Bureau - March 11, 2020
Aqilliz has partners Moving Walls for the pilot
XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities
By M4G Bureau - March 11, 2020
Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities
China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer
By Rajiv Raghunath - March 03, 2020
Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market
Sharma Srishti Synergy managed RDN goes live in Bengaluru Division, South Western Railway
By Rajiv Raghunath - February 27, 2020
The RDN system, envisaged to cover 32 stations in the Bengaluru Division, was inaugurated by Karnataka Chief Minister B S Yediyurappa in the presence of Union Minister of State of Railways Suresh Angadi
OMD records best net biz performance in 2019: COMvergence report
By M4G Bureau - February 26, 2020
Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title
Pablo Picasso’s creative spirit comes alive on Piccadilly Lights
By M4G Bureau - February 24, 2020
This is the first time footage from the film ‘Le Mystère Picasso’ has been shown on a DOOH screen
Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia
By Rajiv Raghunath - February 18, 2020
The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia
