Friday, April 26, 2024

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Digital OOH

Locad strengthens pDOOH in West Bengal market
Locad strengthens pDOOH in West Bengal market

By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

DOOH Journey 2.0
DOOH Journey 2.0

By M4G Bureau - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

India Economic Conclave 2019 gets bigger stage with Giant LED Video-walls at airports
India Economic Conclave 2019 gets bigger stage with Giant LED Video-walls at airports

By M4G Bureau - December 26, 2019

Hosts on-ground promotions at 4 Premium Lounges across Delhi, Mumbai, Bangalore and Ahmedabad Airports

Moustache Jeans creates wide presence with audience as centre of  attraction
Moustache Jeans creates wide presence with audience as centre of attraction

By Ria Banerjee - December 19, 2019

Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN

Philips taps DOOH capabilities for real-time updates on outdoors
Philips taps DOOH capabilities for real-time updates on outdoors

By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

Andreal weaves AR/VR into OOH
Andreal weaves AR/VR into OOH

By Pray Jani - December 16, 2019

Short campaign turnaround time is a major challenge, explains Rishika Kajaria, CEO, Andreal

Seedooh creates new roles to drive global biz expansion
Seedooh creates new roles to drive global biz expansion

By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

Broadsign partners Lemma to expand programmatic DOOH offering in APAC
Broadsign partners Lemma to expand programmatic DOOH offering in APAC

By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan
LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan

By M4G Bureau - December 09, 2019

Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market

Broadsign, Adform streamline global programmatic omnichannel media buys
Broadsign, Adform streamline global programmatic omnichannel media buys

By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

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