Talon launches #SendingLove DOOH campaign across 153 cities
By Rajiv Raghunath - May 19, 2020
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home
Talon Outdoor has launched “#SendingLove”, a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest user-generated content campaign ever to run on DOOH.
Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations towww.sending love.to. Participants are then invited to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.
#SendingLove is facilitated by Plexus, Talon’s global OOH network, who along with their partners have built a campaign with true international reach and a total OOH media value of $15 million. The creative automation system developed by Grand Visual geotargets messages to the chosen city, connecting communities to messages of love from afar in a show of global strength and solidarity.
Frank Bryant, Group Chief Operating Officer, Talon said: "It’s great to see an initial idea to share love between countries grow into a powerful multi-channel concept. Centrally coordinated by our Plexus team, the collaboration from our global network, and the industry as a whole, has been truly inspirational. The willingness to make this happen by all has delivered a media first for user generated OOH creative whilst raising money for the global COVID-19 Solidarity Response Fund."
Dan Dawson, Chief Creative Officer, Grand Visual said: “We set out with one thing in mind, to provide people with the opportunity to send love to their favourite places around the world. With an internationally understood heart shaped hand signal at the centre of the creative - we could share the love in cities the world over despite the constraints of lockdown, with shareable content further extending the message via social channels.”
Tom Goddard, President of the WOO added: “It is great to see Out of Home companies coming together to respond to the crisis, and tackle the often profound effects of social distancing with messages of love, community, and reassurance during this worrying time.
“The World Out of Home Organization is determined to play its part in supporting members and we thank the global OOH community for playing their role during this pandemic. Together we can make a difference.”
List of Participating Media Owners: Alight Media, ALPHA MEDIA GROUP, AMS, Asiaray Advertising Media Ltd., Atracta, BackLite Media, BARAM Original Advertising, Beijing Voyage advertising company, blowUP media Belgium BVBA, blowUP media GmbH, blowUP Media Netherlands, Branded Cities, Bravo Outdoor Ltd, Chongqing Tiandi advertising company, Clear Channel Finland, Clear Channel France, Clear Channel Netherlands, Clear Channel Northern Ireland, Clear Channel Poland, Clear Channel UK, Clear Channel Belgium, Clear Channel Italy, COMUNITAC, CS Digital Media, Dalian Vastitude Media Group, Dongfang Meichen Advertising Company, DWP media Group, Exterion Media Spain, Global, Goldbach, GRANDI STAZIONI RETAIL, Grupo Redext, In and Out Company, JCDecaux Central America, JCDecaux, North America, Jiangxi xinfan Advertising Company, Jonathan Levine Phoenix, KEVANI, Lamar Advertising, Liquid Outdoor, LUMO Digital Outdoor, Media Staffing Network Scottsdale AZ, Narnia OOH advertising company, Neo Advertising SA, New Tradition, Nyxsys Philippines, Ocean Outdoor Denmark, Ocean Outdoor Finland, Ocean Outdoor Nederland, Ocean Outdoor Sweden, Ocean Outdoor UK, Ocean Outdoor Norway, oOH!media, Orb, Outcomm, PAS.COMMUNICATIONS, Phoenix Metropolis Media, Primedia Outdoor, Q-Advertising Co., Ltd. , Nonthaburi Thailand, QD Biaobang Advertising company, QMS Media, Rent A Sign, Representative, Selvel Advertising, Shenzhen Jingchen advertising company, Ströer Media Deutschland GmbH, Tractor Outdoor, Urban Vision, Warexpo ,Wuhan Hanguang Top-Result advertising company, Zhejiang fengsheng advertising company.