PETA India rolls out OOH campaign to promote veganism

By M4G Bureau - November 04, 2020

Handled by The Media Ant, the campaign has been executed in multiple cities

Rachana Lokhande joins IOAA as member of Board of Advisors

By M4G Bureau - November 04, 2020

Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members

63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth

By M4G Bureau - November 03, 2020

Audience data will help in opening doors to opportunities for OOH media

NDA government spent INR 101.01 crore on OOH advertising in 2019-2020

By M4G Bureau - November 03, 2020

Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication

American starts appreciating OOH ads post lockdown

By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

‘Use of audience data tools will induce advertisers to spend more on OOH’

By M4G Bureau - October 30, 2020

Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings

Mohit Joshi elevated to CEO, Havas Media Group

By M4G Bureau - October 30, 2020

This appointment comes as part of the acceleration of the group's overall growth strategy

MMRCL invites bid for semi-naming rights on Line 3

By M4G Bureau - October 30, 2020

According to the corporation, 13 lakh passengers per day is the total ridership forecasted for 2023

Nagpur Civic body extends advt contracts duration as lockdown relief

By M4G Bureau - October 30, 2020

The regional media owners haven’t received any communication regarding extension of tender

Audience data will power outernet growth in sync with internet: Srikanth Ramachandran

By M4G Bureau - October 30, 2020

Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports

Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels

By M4G Bureau - October 29, 2020

Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives

‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today

By M4G Bureau - October 29, 2020

The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

SKODA aims to target Tier III towns with OOH media planning

By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance