Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate
By M4G Bureau - October 28, 2020
The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance
Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA, has appointed L&K | Saatchi & Saatchi to manage its entire integrated mandate.
The agency won the mandate in a multi-agency pitch and would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance.
Chief Operating Officer, Financial Services, Bharti Enterprises, Manik Nangia said that a unified marketing and communication approach is instrumental in building a strong brand for both Bharti AXA Life and General Insurance. “The capabilities at L&K | Saatchi & Saatchi strongly complement our strategy, and we look forward to good work on brand narratives in the face of an ever-evolving consumer landscape,” he added.
The agency has a deep understanding of the category and has built numerous brands in this space, according to Paritosh Srivastava, Managing Director, L&K | Saatchi & Saatchi. “For us, it’s also the coming together of other Publicis Groupe capabilities to have a unified, strong partnership with Bharti AXA and offer them solutions beyond just communications,” said Paritosh.
Both, Bharti Group and AXA come with diverse experiences and together bring a culture that forms the essence of Bharti AXA Life Insurance and general insurance. As one of the leading life insurance companies, it provides protection, savings, investment, health and group plans.
The general insurance arm offers various products catering to retail, rural, and commercial clients. Broadly, it offers insurance for motor and two wheelers, health and critical illness, property, student and individual and family travel, crop insurance and commercial lines.