Results For "BTL"
28 News Found
IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium
In OOH News By M4G Bureau - January 07, 2021
The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate
In OOH News By M4G Bureau - October 28, 2020
The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance
‘Experiential marketing industry has lost fortune in the last six months’
In Viewpoints By Bhawana Anand - October 22, 2020
Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic
Dabur launches Ghar Ghar Immunity initiative for its juice range
In OOH News By M4G Bureau - September 30, 2020
The awareness campaign has been planned to execute across top 15 jogger parks in New Delhi
Digital media will augment rural OOH
In OOH News By Bhawana Anand - July 17, 2020
Experts point out that digital media complements OOH/BTL activities in the rural markets
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
In OOH News By Pray Jani - May 13, 2020
Vritti Solutions is also helping dovetail brand initiatives with CSR engagements
MP Tourism empanels 4 specialist agencies for OOH promotions
In OOH News By Bhawana Anand - January 15, 2020
These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints
Bata makes new footprints with monsoon offers
In Campaigns By Pray Jani - August 19, 2019
Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers
GS Caltex India unveils marketing campaign
In OOH News By M4G Bureau - May 31, 2019
The campaign will be rolled out through ATL & BTL activations for a period of 3 months