Results For "BTL"
31 News Found
Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign
In Campaigns By M4G Bureau - September 15, 2023
The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.
The guessing game is back on OOH…
In Campaigns By N Jayalakshmi - March 28, 2022
This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities
Coral Media launches new integrated agency Coral Infinite
In OOH News By M4G Bureau - February 01, 2021
Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO
IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium
In OOH News By M4G Bureau - January 07, 2021
The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate
In OOH News By M4G Bureau - October 28, 2020
The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance
‘Experiential marketing industry has lost fortune in the last six months’
In Viewpoints By Bhawana Anand - October 22, 2020
Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic
Dabur launches Ghar Ghar Immunity initiative for its juice range
In OOH News By M4G Bureau - September 30, 2020
The awareness campaign has been planned to execute across top 15 jogger parks in New Delhi
Digital media will augment rural OOH
In OOH News By Bhawana Anand - July 17, 2020
Experts point out that digital media complements OOH/BTL activities in the rural markets
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
In OOH News By Pray Jani - May 13, 2020
Vritti Solutions is also helping dovetail brand initiatives with CSR engagements