Results For "creative"
372 News Found
Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer
In OOH News By M4G Bureau - March 01, 2024
Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry
‘innovation plays a crucial role in OOH advertising’
In Viewpoints By M4G Bureau - February 29, 2024
Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth
‘There are more than enough ideas in this creative industry’
In Viewpoints By M4G Bureau - February 21, 2024
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.
‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’
In Viewpoints By M4G Bureau - February 12, 2024
Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising
Renowned filmmaker Vasanth S Sai narrates the art of story-telling at South India Talks OOH Conference
In OOH News By Amrit Mishra - February 05, 2024
Vasanth imparts invaluable lessons on the power of storytelling, unwavering faith, and creative resilience.
‘In OOH the possibilities for creativity are truly expansive’
In Viewpoints By M4G Bureau - January 24, 2024
Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.
Goafest 2024 to be held during May 29-31
In OOH News By M4G Bureau - January 24, 2024
Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
Clutter-breaking OOH campaign by Vredestein
In Campaigns By M4G Bureau - December 13, 2023
Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”
Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza
In Digital OOH By Rajiv Raghunath - December 04, 2023
Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media