OAC 2024 kicks off in Bangalore promising new insights & inspiration

In OOH News By M4G Bureau - July 26, 2024

The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.

DOOH Academy launches Billboard Operators Guide to Digital & Programmatic certification Course

In OOH News By M4G Bureau - July 19, 2024

DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH

Dan Durling, MD, Alight Media to speak on Retail DOOH business trends & opportunities at OAC 2024

In OOH News By M4G Bureau - July 19, 2024

With over 25 years’ experience in the media, digital, eCommerce and technology industry, Dan has a passion for continuous self-improvement, culture, stakeholder management, business transformation, team development and delivering results through service and creativity.

Everglow LED to showcase digital hardware and software solutions at OAC’s OOH Expo.

In OOH Solutions By Sakshi Sanghavi - July 18, 2024

“EverGlow LED is excited to demonstrate how our state-of-the-art solutions redefine the landscape of outdoor advertising.” says Inderjit Kataria, Managing Director, Everglow LED.

Edge1 inks partnership with LA-based Alchemy Media

In OOH News By M4G Bureau - July 17, 2024

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static and digital billboards in 29 markets.

Logic to display data driven digital solutions at OAC’s OOH Expo

In OOH Solutions By Sakshi Sanghavi - July 15, 2024

“At OAC 2024, we see great value in connecting with OOH leaders including networking with potential clients, partners, and industry thought leaders, fostering collaboration and driving innovation within the OOH space,” says Pankaj Bellad, Business Head, Logic

Leading the way in customised digital display solutions

In OOH Solutions By Sakshi Sanghavi - June 26, 2024

Gaganpreet Singh Malhotra, Director, Wybor speaks about offering quality solutions in a price-sensitive market

Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors

In OOH News By Sakshi Sanghavi - June 19, 2024

OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements

In OOH News By M4G Bureau - June 05, 2024

While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the Ministry’s press release.