The campaign is executed by Laqshya Media Group
The brand is embracing the summer season with a fresh, light and engaging communication approach that resonates with today’s convenience-seeking shoppers.
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
The campaign offers a groundbreaking moment, celebrating the power of community and sparking vital conversations about managing menstrual pain that affects millions of women every month.
The campaign is executed by Greenline Glo, the specialist OOH division of Lodestar Universal McCann
Last date to send entries for the 19th edition of Out of Home Advertising Awards (OAA) is May 20, 2025.
He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
Bishwajeet announced his new position via Linkedin
Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success
