Shaadi.com’s ‘sakht launda’ ice sculpture on Carter Road

Shaadi.com, a prominent online matchmaking service, has launched a distinctive OOH campaign on Carter Road in Bandra. The campaign features a billboard alongside an ice sculpture designed to resemble a man.

The billboard displays the tagline: “Sakht launda dhoop mein nahi, sirf tumhare liye pighalta hai! Find yours on Shaadi.” This Hindi phrase translates to “A tough guy doesn’t melt in the sun, he only melts for you! Find yours on Shaadi.”

The use of an ice sculpture, visibly melting in the outdoor environment, serves as a literal interpretation of the campaign’s message, drawing attention and creating a memorable visual for those passing by Carter Road. This creative execution aims to connect with the audience through a relatable and engaging display.