‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
By M4G Bureau - October 29, 2020
The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled
Audience data tools for OOH planning is available across markets, and ad-tech companies that have developed the tools are assiduously introducing newer versions that make a compelling case for their adoption by media planners and buyers and media owning firms for achieving the desired RoI from advertising.
Today, audience data is being gathered through multiple sensors, and the large data sets are anonymised to ensure no privacy issues come up on that front. The insights derived from the data analysis makes it eminently easier for advertisers to laser target their audiences, as well as run contextual advertising on the best suited media assets and networks.
Yet, with all those advantages of using audience data for OOH very visible to the industry at large, the rate of adoption of location / audience data is a lot left to be desired.
The 1st edition of OOH Dialogues, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of audience data tools for OOH, and how the particular needs and expectations of different constituents of the industry will be fulfilled.
The digital conference -- on ‘Making audience data talk for OOH’ – will feature presentations by Srikanth Ramachandran, Group CEO, Moving Walls and Bharat Rajamani, CEO, US Advertising, followed by an interactive session, where all participants will have the opportunity to have their queries on the use of audience data addressed by the panel speakers.