Havas Creative bags creative mandate for Dabur Honey

By M4G Bureau - October 16, 2020

The agency kickstarts the journey with a new campaign #CommittedToPurity

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

Arrow Digital installs the second EFI Pro 32r+ in India

By M4G Bureau - October 15, 2020

SNJ Enterprise installs the latest EFI Pro 32r+ LED Roll 2 Roll UV Printer

Outcome Health COO Nandini Ramani joins DPAA Board

By M4G Bureau - October 14, 2020

Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations

dentsu X wins media mandate on AMFI

By M4G Bureau - October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

Lemma & VIOOH partner to scale up pDOOH offerings

By M4G Bureau - October 13, 2020

The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users

Ecosys OOH’s Sujit Banerjee calls it a day

By M4G Bureau - October 13, 2020

After serving for 5 years, Banerjee decides to part ways from the agency

Havas Group India bags creative & media mandate for JBL and Harman Kardon

By M4G Bureau - October 12, 2020

With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity

Kolkata Metro station named after Indian Football Association

By M4G Bureau - October 12, 2020

Along with semi-naming, IFA will have branding rights inside the ‘Indian Football Association Salt Lake Stadium’ metro station

SDMC plans extensive OOH campaign on Covid19 awareness

By M4G Bureau - October 12, 2020

The corporation is expected to deploy a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and wall paintings

Essence wins integrated media mandate for jewellery brand Melorra

By M4G Bureau - October 12, 2020

The scope of scope of work includes media planning, media activation and content innovation

PM Narendra Modi announces ‘Jan Andolan’ campaign for Covid19 appropriate behaviour

By M4G Bureau - October 09, 2020

Outdoor media to play a key role in a two-month long communication

Monica Bhatia appointed as Managing Director, Essence for Singapore

By M4G Bureau - October 08, 2020

Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region

SKODA turns Mumbai airport into stunner ramp

By M4G Bureau - October 08, 2020

The promo zone floor is crafted with using largest floor LED installation first time used for an experiential display in Indian airport

Indira IVF ropes in Madison Media as its Media AOR

By M4G Bureau - October 08, 2020

The agency will handle Traditional Media Planning, Buying & Strategy