Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29

By M4G Bureau - October 28, 2020

The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities

Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits

By M4G Bureau - October 27, 2020

Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV

Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion

By M4G Bureau - October 27, 2020

Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

VIOOH in pact with TPS Engage to widen DOOH programmatic reach

By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

DMRC invites bid for exclusive advertising rights on Line 8

By M4G Bureau - October 22, 2020

The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping

Kirtilals focuses on innovative OOH campaign for new store launch

By M4G Bureau - October 22, 2020

Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai

Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign

By M4G Bureau - October 21, 2020

The BSFI brand has launched a fresh 360-degree brand campaign

Spreading Happiness Around the World: The Samsung Smile Stories Campaign

By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

‘Young, tech-oriented professionals will ride the next OOH growth wave’

By M4G Bureau - October 20, 2020

S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

India saw positive growth in August & September onwards: Laqshya Media Group report

By M4G Bureau - October 19, 2020

The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year

DMRC announces rebate package for OOH media owners till end of 2020

By M4G Bureau - October 19, 2020

The rebate beyond December 31, 2020 shall be communicated in due course of time.