DMRC invites bid for exclusive advertising rights on Line 8
By M4G Bureau - October 22, 2020
The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping
Delhi Metro Rail Corporation (DMRC) has invited bids to allot exclusive advertising rights on Line No. 8 of their network. A single stage two packet bidding process has been adopted in order to add to the non-fare box revenue of the corporation through advertisements.
The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping. The advertisements on Digital Route Maps (DRMs) floor and strap hangers are not permissible.
Maximum number of train sets/coaches where train wraps are permissible shall be 10% of total train cars/coaches, subject to maximum limit of 20% of total trains under operational holding.
Exclusive advertisement rights for the said advertisement shall be awarded for nine years from the date of handing over of first set of trains for advertisement on Line-8. The tender document also mentions that the quoted annual license fee shall be escalated and increased by 20% on completion of every three years of the license period on compounding basis.
The pre-bid meeting was scheduled through video conferencing on October 22. The bids submission process will close on November 9 and the bids will open on the same day.