VIOOH in pact with TPS Engage to widen DOOH programmatic reach
By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
Leading global DOOH marketplace VIOOH has entered into a partnership with dynamic self-service DOOH programmatic DSP TPS Engage by which VIOOH’s inventory that includes exclusive access to JCDecaux’s digital inventory globally will be bookable through the TPS Engage platform. This arrangements allows advertisers to plan contextual campaigns and buy standardised hourly media slots on thousands of screens in top markets around the world such as the US, UK, Germany, Spain, and Italy.
In addition, the partnership allows advertisers to plan their own performance-driven dynamic campaigns using any type of data trigger, such as visual sensors, mobile data or even integrating the advertiser’s own data sources.
“Programmatic trading continues to drive strong growth in digital out of home,'' said Jean-Christophe Conti, CEO at VIOOH. “In today’s fast-moving and uncertain climate, providing access to targeted, flexible and measurable digital out of home inventory has never been more vital to delivering effective campaigns. TPS Engage’s self-service offer adds another layer of accessibility to the mix for advertisers and we’re delighted to be partnering with them on a global scale.”
“VIOOH is one of the most versatile platforms in the market and through its connection to various networks, including JCDecaux’s coveted inventory, is a cornerstone of tech innovation in the industry. Partners such as them make us hopeful for the future of DOOH and we’re happy we share a common vision in what the ecosystem should look like for both media owners and advertisers” said Bogdan Savonea, TPS Engage CEO.