Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels,...
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail)...
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements
The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000...
Philip joined JCDecaux in 2002 initially as the UK's CFO and then became Co-CEO