Sunday, November 29, 2020

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Results For "DSP"

25 News Found

‘Micro-buying is growing by the minute’
‘Micro-buying is growing by the minute’

In Viewpoints By Rajiv Raghunath - November 23, 2020

The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital

‘Programmatic OOH offers brands unparalleled flexibility’
‘Programmatic OOH offers brands unparalleled flexibility’

In Viewpoints By Rajiv Raghunath - November 09, 2020

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand

VIOOH in pact with TPS Engage to widen DOOH programmatic reach
VIOOH in pact with TPS Engage to widen DOOH programmatic reach

In OOH News By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns
Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

In Digital OOH By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

Verizon Media partners Broadsign to extend programmatic omnichannel offering
Verizon Media partners Broadsign to extend programmatic omnichannel offering

In Digital OOH By Rajiv Raghunath - September 02, 2020

Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience

TPS Engage partners MFour to reinforce DOOH campaign RoI
TPS Engage partners MFour to reinforce DOOH campaign RoI

In Digital OOH By Rajiv Raghunath - July 23, 2020

Advertising clients will be able to track consumer feedback real-time against business KPIs

AdQuick.com unveils new programmatic DOOH software for DSPs
AdQuick.com unveils new programmatic DOOH software for DSPs

In Digital OOH By M4G Bureau - June 25, 2020

With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020

‘Absolute simplicity, absolute minimalism, absolute honesty’
‘Absolute simplicity, absolute minimalism, absolute honesty’

In Viewpoints By Pray Jani - May 27, 2020

One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

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