Results For "DSP"
59 News Found
Adkom, Blip, Broadsign in pDOOH collaboration
In Digital OOH By M4G Bureau - May 12, 2023
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Australia’s oOh! engages Hivestack, Vistar Media as SSP partners
In Digital OOH By M4G Bureau - April 17, 2023
Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.
‘Our Machine Learning & AI powered DSP delivers best RoI to brands’
In Viewpoints By Rajiv Raghunath - April 17, 2023
Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.
‘pDOOH is definitely a growth segment’
In Digital OOH By Rajiv Raghunath - April 12, 2023
“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
In Digital OOH By M4G Bureau - December 20, 2022
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360
In Digital OOH By Rajiv Raghunath - November 29, 2022
The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP
How Loop Media is leveraging video-centric DOOH channels to help businesses thrive
In Digital OOH By Rajiv Raghunath - November 11, 2022
Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.
Hivestack in tie-up with China’s Tulip Media
In Digital OOH By Rajiv Raghunath - November 02, 2022
Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Digital OOH By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
In OOH News By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.