Kirtilals focuses on innovative OOH campaign for new store launch

South India’s jewellery retail brand, Kirtilals focuses on OOH branding for the launch of a new retail showroom in Chennai. The brand tied up with Skyrams to execute an innovative outdoor promotional campaign to announce the launch of a new store in Annanagar.

The media planning designed to target the entire catchment area of Annangar and its arterial route includes five bus shelter formats.

One of these bus shelters located in the market communicates the message innovatively by showcasing two different kinds of necklace patterns. The brand has been looking to leverage the outdoor medium for three months to garner high footfall in the showroom.