PETA India rolls out OOH campaign to promote veganism

In honor of World Vegan Month (November), People for the Ethical Treatment of Animals (PETA) India, country’s animal rights organisation has launched yet another OOH campaign ‘Wear Something Vegan’ which discourages use of  products made up of animals’ skin.

The OOH advertisement is part of a nationwide fashion-focused campaign that also includes billboards in Bengaluru, Delhi, Hyderabad, Kolkata, and Mumbai encouraging shoppers to go leather or wool free or to steer clear of exotic skins.

“When it comes to feeling pain and fear, loving their families, and valuing their own lives, cows and buffaloes are no different from humans. This World Vegan Month, PETA India is urging everyone to practice kindness by leaving all animals out of their wardrobes”, said Radhika Suryavanshi, Senior Campaigns Coordinator, PETA India.  

A month-long campaign has been executed in association with The Media Ant.