MMRCL invites bid for semi-naming rights on Line 3

Mumbai Metro Rail Corporation limited (MMRCL) has announced request for proposal to award semi-naming rights on Mumbai metro Line 3 stations. Through this, MMRCL intends to monetise Line 3 which will act as a source of fund for the project.

The corporation plans to award semi-naming rights for five to eight stations which receive the highest financial bids as it reserves the right to change the number of stations.

The metro Line 3 provides rapid connectivity to major transport hubs in the city including suburban and long-distance train stations of CSMT, Churchgate and Mumbai Central.  Interchanges with metro Line 1 at Marol Naka, metro Line 2B at BKC, metro Line 7 and 8 at Airport Terminal 2 and Monorail at Jacob Circle are planned. These interchanges will allow for unparalleled rapid access to all parts of the city. Total ridership forecasted for 2023 is 13 lakh passengers per day which is expected to be one of the busiest lines in the world.

According to the document, brand name and logo to be prefixed to the station name at all places wherever the station name is displayed at the station. Neon signs of the brand logo / name to be put up at all entry / exit structures to the station. First choice for selecting the locations of 100 square meters of advertisement space at the concourse and platform levels, fare collection gates, staircases, elevators, lifts, platform screen doors, pillars, entry / exit gates will be given.  Additionally, floor space between 5 square meters and 20 square meters for promotions / campaigns / ATMs at the concourse level will be provided.

The submission of bids will close on November 6 whereas announcement about bids opening is expected soon.

Click here for tender document