Nestle EveryDay takes vantage position in Guwahati with mall wrap

In OOH News By Nabamita Chatterjee - May 16, 2014

Prodigy Communications and Marketing has executed the building wrap around Pantaloons Mall which will be up for 3 months

SSR Communication acquires Opulent Mall rights in Ghaziabad

In OOH News By Bhawana Anand - May 15, 2014

The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities

Blackberry runs BBM channel for Mumbai Indians' fans

In OOH News By Bhawana Anand - May 08, 2014

The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.

Play a game and win a discount, Myntra shows how

In Campaigns By Bhawana Anand - April 30, 2014

E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.

Monotech Systems to display Pixeljet wide format printers at Sign India

In OOH Solutions By VJ Media Bureau - April 04, 2014

The Pixeljet printers are suitable for small as well as high scale business purposes such as outdoor advertising and signage.

Go green and be cost effective

In Viewpoints By M4G Bureau - March 18, 2014

Aditya Sikri, CEO -- Propcare Mall Management (Mantri Square), tells Outdoor Asia what more the OOH industry players can do to drive greater brand usage of the medium in Bangalore.

Vodafone goes high on BTL for 3G

In OOH News By VJ Media Bureau - March 12, 2014

The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.

Honda readies for the big push

In OOH News By Sharmistha Mukherjee, Business Standard, New Delhi - February 26, 2014

The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small car

'Smaller markets offer better value'

In Viewpoints By M4G Bureau - February 10, 2014

An L&T Finance Holdings spokesperson tells Outdoor Asia how the OOH medium has delivered expectations.

Inorbit Mall celebrates 10th anniversary in style

In OOH News By VJ Media Bureau - February 03, 2014

The mall connects with emotional quotient via 360 Degree advertising platform.