Go green and be cost effective

Frequency of OOH campaigns and approach to it in Bangalore/Karnataka

We do use outdoor for every major campaign of ours, which happens at least three to four times a year. It helps us reach people in our catchment and generates instant awareness on the go. Outdoor advertising facilitates targeting of a broader demographic and drives footfalls.

Preferred outdoor formats in the region—Bangalore versus rest of the state

We advertise only at Bangalore and typically we look for larger sized hoardings on key traffic junctions.

Exploring new formats/innovations in Bangalore

We have implemented some innovations in the past on the lines of 2 D Cut outs and extensions, which have made our advertising more distinctive. Additionally, we have also used airport very innovatively for our promotional campaigns.

Working around OOH and other OOH issues in Bangalore

It is important that your creative is simple yet unique which ensures that your message  stands out in the clutter.  It is always smarter to look for larger sized hoardings so that you dominate within the clutter.

Factors that will drive higher OOH spends in Bangalore

To begin with, lesser rates would help us for sure. Moreover, cost effective interesting OOH options would drive brands to spend more. Also, the concerned Authorities need to allow brands to use public spaces innovatively.

Message to media owners in the city

To them, I would say we need more efficient and interactive options adopting latest technologies which will allow us to connect with our audience. Another significant suggestion would be to'Go Green' and be cost effective.