Results For "mall"
257 News Found
Aircel - Perfect Goal
In Gallery By - December 10, 2013
OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.
Aircel - Knocked out
In Gallery By - December 10, 2013
In order to target the youth audience, Aircel in association with DDB MudraMax agency organized a live boxing match in Express Avenue Mall to talk about their limitless pocket gaming card.
Vodafone - Escalated Branding
In Gallery By - December 10, 2013
Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.
Feel the 'Silk' melt as you walk
In Gallery By - December 10, 2013
Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.
Vithoba OOH campaign at foodmalls
In Campaigns By MunmunSaha - October 29, 2013
The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.
FOX Traveler strikes a new chord...
In Campaigns By Bhawana Anand - September 23, 2013
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi
Mediascope Publicitas OOH enters Delhi with mall rights
In OOH News By VJ Media Bureau - August 08, 2013
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
The 'Why' and 'How' behind Mushrooming specialist agencies
In OOH News By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.
Siemens organizes Productivity Tour for MSME segment
In OOH News By VJ Media Bureau - June 18, 2013
The campaign would cover tier 1 & 2 cities and interact with over 25,000 small and medium manufacturing enterprises across India with technologies for productivity and efficiency.
