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3290 News Found
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
In Digital OOH By Rajiv Raghunath - September 05, 2019
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
‘Having larger OOH cos will help industry get more traction’: Phil Hall
In Viewpoints By Rajiv Raghunath - September 04, 2019
Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years
Pioneer Publicity bags media rights for 1.2 km long DMRC FOB
In OOH News By Bhawana Anand - September 04, 2019
The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October
UTI MF partners with Resulticks for Omnichannel Customer Engagement Initiatives
In OOH News By M4G Bureau - September 04, 2019
A leading financial services institution chooses Resulticks to enable secure, integrated B2B and B2C communications that are individualized and delivered at scale
‘Urbanization is a huge benefit for the OOH industry’
In Gallery By - September 03, 2019
Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
In Gallery By - September 03, 2019
The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
In Gallery By - September 03, 2019
Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
In Gallery By - September 03, 2019
Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry
Now Google dons the role of your nearest store locator
In Campaigns By M4G Bureau - September 03, 2019
The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
In Gallery By - August 30, 2019
Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide