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‘OOH provides scale & visibility’ : Peeyush Bachlaus
In Viewpoints By Bhawana Anand - September 23, 2019
Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts:
‘A new plastic free Bengal’ is Kansai Nerolac message this Durga Pujo
In OOH News By M4G Bureau - September 23, 2019
The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste
Dentsu Impact wins creative mandate for V-Mart Fashion
In OOH News By M4G Bureau - September 23, 2019
The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies
Sigma Trade Wings expands transit portfolio with Lucknow Metro
In OOH News By Bhawana Anand - September 20, 2019
The Lucknow based company has bagged media rights for two stations with an array of branding opportunities
Forevermark announces yet another big campaign #TRUSTFOREVERMARK
In OOH News By M4G Bureau - September 20, 2019
The latest campaign launched by the brand to be rolled out in next three months targeting 9 Tier I and 41 Tier II cities
SPIA to launch month-long protest against state ban on PVC flex
In OOH News By Bhawana Anand - September 19, 2019
It would be a silent protest to prevail upon the state government to withdraw the ban on PVC flex for advertising and other displays
Airtel Payments Bank’s Shivam Ranjan joins Motorola Mobility India
In OOH News By M4G Bureau - September 18, 2019
Shivam will be responsible for sales & marketing efforts at Motorola
Andrea Febbraio joins Lemma’s Advisory Board
In OOH News By M4G Bureau - September 18, 2019
As an advisor to Lemma, Febbraio would help the senior executive team with premeditated business advice & strategy to expand Lemma’s business globally
Godrej Security Solutions announces 100 crore marketing plan in India
In OOH News By Bhawana Anand - September 17, 2019
The entire marketing plan will blowout across all communication channels including On-Ground
Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising Ideas Pvt. Ltd.
In Gallery By - September 16, 2019
Brand reinstates its authority as timekeepers with a social message for the audience