Dentsu Aegis Network is now dentsu international

In OOH News By M4G Bureau - September 29, 2020

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

In Research By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

Brands require focused experiential marketing with strong proposition

In OOH News By Bhawana Anand - September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit

In Digital OOH By M4G Bureau - September 24, 2020

Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age

WOO’s #OurSecondChance hits 40,000 digital screens globally

In OOH News By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign

I will always be a part of Outdoor Industry: Charanjeet Arora

In OOH News By Bhawana Anand - September 22, 2020

The Co- CEO of Kinetic India put down his paper

'COMPASS & Beacon deployed together will be path-breaking’

In Viewpoints By Bhawana Anand - September 21, 2020

Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

In Research By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

McDonald’s welcomes foodies with ‘The Big Hug’

In Campaigns By Bhawana Anand - September 18, 2020

In partnership with Glo, the brand has introduced a new food item to bring back its customers

Logistics cut out for SMEs

In OOH News By Bhawana Anand - September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.