English Oven leverages frequency building format to capture Delhi market

In Campaigns By Bhawana Anand - October 03, 2019

The OOH campaign is further amplified with radio advertising which brand finds an effective synergy

Broadway musical at Video Everywhere Summit in NYC on Oct 15

In OOH News By M4G Bureau - October 01, 2019

Cast members of Broadway hit musical ‘Ain’t Too Proud - The Life and Times of The Temptations’ to perform at the event at Sheraton New York Times Square

Avery Dennison enhances customer experience at annual event

In OOH Solutions By M4G Bureau - October 01, 2019

Held in Jaipur, Aarohan 2019 showcased the extensive product portfolio through a product experience zone set up

Kaushik Outdoors wins ET Enterprise Icons Award 2019

In OOH News By Pray Jani - September 30, 2019

Recognized for their Excellence in Outdoor Media & Publicity, Kaushik Outdoors is awarded the ET Enterprise Icons award from the Times Group

‘OOH reinforces the trust factor’: Ram Jalan

In Viewpoints By Bhawana Anand - September 30, 2019

Ram Jalan, CMO, Omaxe Ltd talks about the real estate brand’s outlook on OOH advertising. Edited excerpts:

Patiala media owners keep off MC tenders for media rights in the city

In OOH News By Bhawana Anand - September 27, 2019

It is learnt that media owners also preferred not to attend a meeting called by the Patiala municipal commissioner to discuss the media opportunity

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

Rooftop media business in Patna continues unabated

In OOH News By Bhawana Anand - September 25, 2019

Media owners wait favourable Court decision

Higher cost of advertising will drive away business

In OOH News By Bhawana Anand - September 24, 2019

Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020