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Home » OOH News » Broadway musical at Video Everywhere Summit in NYC on Oct 15

Broadway musical at Video Everywhere Summit in NYC on Oct 15

By M4G Bureau - October 01, 2019

Cast members of Broadway hit musical ‘Ain’t Too Proud - The Life and Times of The Temptations’ to perform at the event at Sheraton New York Times Square

DPAADPAA, which previously announced that this year’s Video Everywhere Summit on October 15 was moving to Broadway at the Sheraton New York Times Square Hotel, has revealed that Broadway also will be coming to the Summit. Cast members from the electrifying musical, Ain’t Too Proud - The Life and Times of The Temptations, will perform selections from the show in a private event for Summit attendees.

Ain’t Too Proud, playing at the Imperial Theatre, was nominated for 12 Tony Awards. The musical follows The Temptations’ extraordinary journey from the streets of Detroit to the Rock & Roll Hall of Fame. With their signature dance moves and unmistakable harmonies, The Temptations rose to the top of the charts, creating an amazing 42 Top Ten Hits with 14 reaching number one. The rest is history — how they met, the groundbreaking heights they hit, and how personal and political conflicts threatened to tear the group apart as the United States fell into civil unrest. This thrilling story of brotherhood, family, loyalty and betrayal is set to the beat of the group's treasured hits, including “My Girl,” “Just My Imagination,” “Get Ready,” “Papa Was a Rolling Stone,” and so many more.

Also readDPAA’s 2019 Video Everywhere Summit in New York on Oct 15

The Ain’t Too Proud performance at the Video Everywhere Summit was arranged by Broadway Cares/Equity Fights AIDS, a non-profit that helps men, women and children receive lifesaving medications, health care, nutritious meals, counselling and emergency financial assistance. Broadway Cares/Equity Fights AIDS awards annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico and Washington, D.C. It also is the largest single financial supporter of the social service programs of The Actors Fund, helping everyone in entertainment and the performing arts.

“What better way to celebrate the Video Everywhere Summit’s move to Broadway than to incorporate one of Broadway’s most electrifying musicals into our day-long program? said Barry Frey, President & CEO, DPAA. “We are thrilled to welcome Ain’t Too Proud to our stage, and equally pleased to help raise awareness of the important work of Broadway Cares/Equity Fights AIDS.”

Registration is open for the 2019 Video Everywhere Summit, whose move to a larger venue in Times Square was done to accommodate an anticipated record number of delegates and expanded list of exhibitors. The Summit, which is the industry’s largest one-day omnichannel event covering how brands are utilising all media types to engage consumers, will once again be part of New York Digital Signage Week (Oct. 14-18).

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