Leafberry tells brands to ‘Make a Move’
By Bhawana Anand - June 15, 2020
The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign
During this unprecedented time when the brands have become more conscious about their spends and brand image, Leafberry takes an initiative to boost the confidence of the brands to reappear on the OOH canvas through a vibrant OOH campaign executed on its media in Ludhiana.
An in-house designed multi-creative campaign compels brands to leverage the current scenario to gain the maximum market share by taking a first step in executing an OOH campaign as Shavinder Singh Sandhu, Director of the company had mentioned in his interview with Media4Growth that ‘Early advertisers will get a 5x advantage in OOH’. The campaign’s creative says ‘Make a move While others sleep’, ‘Make a move Before other realize’ and ‘Make a move Boost your sales’.
Ludhiana market is expecting a normalcy to set-in sooner than expected with the amount of traffic emerging on roads which directly impacts on the performance of the OOH campaign.
The campaign has been running on selective sites of the wide-ranging OOH media assets Leafberry media that include unipoles, 50 LED screens, 30 gantries, 12 FoB media, media on 50 public utilities, 100 BQS, media on 160 elevated road pillars, 2,000 pole kiosks, and 500 benches. The company has also started in-house printing facility for its clients.