Dollar Industries adorns new ‘Wear the Change’ brand identity
By Ria Banerjee - May 29, 2020
The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar
Kolkata-based Dollar Industries has unveiled a new corporate brand identity showcasing the company’s fresh vision ‘Wear the Change’-#DollarBadalGaya. In keeping with the government’s norms for social distancing, the newly designed logo has been launched digitally in the presence of Bollywood actor Akshay Kumar and Vinod Kumar Gupta, Managing Director, Dollar Industries.
The rebranding initiative also entailed bringing all the sub-brands across as innerwear, knitwear, thermals for men, leggings for women and kids categories under one category.
The revamped logo symbolises Dollar Industries’ brand identity and the knitting industry. On the occasion of the new brand logo launch, Vinod Kumar Gupta, Managing Director, Dollar Industries, said: “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders. Our logo retooling exercise provides the brand a distinct identity. The ‘Knitted D’ symbolises our product line. The rebranding step has been taken to re-organize the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market.”
Akshay Kumar who is the Brand Ambassador for Dollar Industries, said: “My association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo and identity through this virtual activity. Currently the pandemic across the world has created unprecedented circumstances and calls for widespread cooperation at all levels of society. In every situation, I search for positivity and as the Brand Ambassador of Dollar I urge everyone to stay safe during such difficult times, with a hope that we will be back soon."