The campaign is executed by Greenline
This innovative project was commissioned by Unilever
13 Gold prize winners selected from among winners of the national Digital Creative Competition will go forward to compete for the ultimate prize – the Ocean...
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.â€
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.
SkyBlue Media transforming bus fleet, bqs advertising in Dubai
The campaign has been executed mainly on traditional formats
The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.
The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.