Innovative Use
Mumbai’s New Mira Road bqs a tribute to city’s famous Dabbawalas
This innovative project was commissioned by Unilever
On Mumbai’s Mira Road, a newly designed bus shelter is turning heads with its unique Dabbawala theme, celebrating Mumbai’s famous lunchbox delivery service. This innovative project, as reported by Realty Today, was commissioned by Unilever as part of its corporate social responsibility efforts. The design incorporates vivid colours and elements reminiscent of the dabbawalla system, turning the shelter into both a functional and culturally engaging landmark.
The Dabbawala-themed bus shelter also highlights how thoughtful design can elevate everyday urban elements into landmarks of local pride and identity. As cities worldwide seek to enhance their public spaces, this project serves as an example of how incorporating cultural references, supported by corporate entities like Unilever, can enrich the urban experience and foster a deeper connection to the city’s heritage.
-
Campaigns
NESCAFÉ’s ready-to-drink range refreshes consumers with dynamic DOOH campaign
-
Contracts & Investments
JCDecaux wins Transport for London (TfL) bus shelter ad concession for 8 years
-
Campaigns
Shriram Finance lights up Ganesh utsav with innovative “Digital Diya” experience
-
Campaigns
GSB Ganpati pandal witnesses festive OOH advertising boom