Innovative Use
Mumbai’s New Mira Road bqs a tribute to city’s famous Dabbawalas
This innovative project was commissioned by Unilever

On Mumbai’s Mira Road, a newly designed bus shelter is turning heads with its unique Dabbawala theme, celebrating Mumbai’s famous lunchbox delivery service. This innovative project, as reported by Realty Today, was commissioned by Unilever as part of its corporate social responsibility efforts. The design incorporates vivid colours and elements reminiscent of the dabbawalla system, turning the shelter into both a functional and culturally engaging landmark.
The Dabbawala-themed bus shelter also highlights how thoughtful design can elevate everyday urban elements into landmarks of local pride and identity. As cities worldwide seek to enhance their public spaces, this project serves as an example of how incorporating cultural references, supported by corporate entities like Unilever, can enrich the urban experience and foster a deeper connection to the city’s heritage.
-
OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
-
OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
-
OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
-
Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels