Innovative Use
Swiggy Instamart’s innovative campaign delivers free Modaks for Ganesh Utsav
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby as part of a creative out-of-home advertising initiative
According to a report from Afaqs to celebrate Ganesh Utsav, Swiggy Instamart installed a free modak dispenser on Carter Road, Mumbai. The dispenser was operational on September 6th and 7th, 2024, offering 1,000 modaks daily. Visitors could receive a modak by ringing a bell, which activated an audio sensor that released the treat in a hygienic box within five seconds.
Each box included a QR code that linked to Swiggy Instamart’s Ganesh Chaturthi offerings. The initiative, managed by Havas Media and Havas Media Tribes, gained significant attention on social media, highlighting the brand’s festive engagement.
This creative campaign not only catered to the cultural significance of Ganesh Utsav but also served as a strategic promotion for Swiggy Instamart’s festive products. The initiative exemplified how brands can effectively connect with local traditions and enhance customer experience through innovative approaches.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
“Impressions don’t guarantee visibility. Attention is what really matters.”
Yoshi breaks out into Sydney streets for The Super Mario Galaxy Movie
Continental XTRA celebrates Tamil New Year with culturally rooted OOH across Chennai
WOO sets out the four main themes of its 2026 London Congress
‘Audience measurement will never be effective without asset measurement’
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Digital Marketing/Social Media Executive
Job Description: Planning and driving strategy for the company’s online/promotional content based on new SEO/digital performance metrics Planning and...
Content Writer- Reporter
Job Description Reporting and writing daily industry news for company publications related to out of home advertising and brand marketing...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
The campaign is executed by Posterscope India
KitKat turns its logo into a quiet reminder to ‘have a break’
The campaign is conceptualized by VML
Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’
The brand's latest campaign commissions Phad paintings on the walls of Phalodi homes creating portraits that visibly damage under the...
Fastrack’s ‘Never Same. Never Sane’ OOH campaign with Siddhant Chaturvedi
The campaign is executed by Platinum Outdoor
Belong Brings ‘Simple Solutions’ to Life via OOH campaign in Australia
The campaign is executed by OMD Australia
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
-
Insights‘Audience measurement will never be effective without asset measurement’
-
Campaigns
Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
-
Campaigns
KitKat turns its logo into a quiet reminder to ‘have a break’
-
Innovative Use
Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’