Innovative Use
Swiggy Instamart’s innovative campaign delivers free Modaks for Ganesh Utsav
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby as part of a creative out-of-home advertising initiative
According to a report from Afaqs to celebrate Ganesh Utsav, Swiggy Instamart installed a free modak dispenser on Carter Road, Mumbai. The dispenser was operational on September 6th and 7th, 2024, offering 1,000 modaks daily. Visitors could receive a modak by ringing a bell, which activated an audio sensor that released the treat in a hygienic box within five seconds.
Each box included a QR code that linked to Swiggy Instamart’s Ganesh Chaturthi offerings. The initiative, managed by Havas Media and Havas Media Tribes, gained significant attention on social media, highlighting the brand’s festive engagement.
This creative campaign not only catered to the cultural significance of Ganesh Utsav but also served as a strategic promotion for Swiggy Instamart’s festive products. The initiative exemplified how brands can effectively connect with local traditions and enhance customer experience through innovative approaches.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Swiggy Scenes rolls out ‘Un-Coop Yourself’ activation ahead of New Year’s Eve
Cars24 turns damaged cars into hard-hitting road safety billboards
‘OOH is evolving from visibility to conversation’
Radiant Synage plans to unveil indoor and outdoor LED innovations at DDX Asia 2026
Rajat Verma joins Khimji Jewellers as CMO
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Blinkit turns India’s shopping data into year-end OOH humour
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
Subway delivers sensory feast in London with “Scratch-and-Sniff” OOH billboard
The campaign is created with Fabric Social and fronted by Grime Gran
Times OOH brings festive cheer to Mauritius airport
The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille...
Lifestyle takes its big sale blast to the streets with OOH execution
The campaign is executed by Platinum Outdoor
Sky Cinema scales up Christmas with massive 3D popcorn installation
The centerpiece of the build is a staggering 8-meter-tall popcorn box, overflowing with over 1,500 individual pieces of hand-painted popcorn.
Times OOH installs curved LED videowall at Goa Airport
The ceiling suspended Curved Digital Videowall will be delivering an immersive visual experience at the arrival area of Manohar International...
Xtreme Media deploys 10 high-impact LED screens in Hyderabad
The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
-
Campaigns
Subway delivers sensory feast in London with “Scratch-and-Sniff” OOH billboard
-
Campaigns
Blinkit turns India’s shopping data into year-end OOH humour
-
Brand Insights‘More organized & standardized OOH ecosystem across cities needed’
-
DDX AsiaNewtech Video Systems to highlight value-added LED solutions at DDX Asia 2026