Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for...
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
A WhatsApp group has been creating for pooling of information basis which special teams will set out to remove unauthorised outdoor media in the city
The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana
The move is directed at rooting out unauthorised outdoor advertising
The third tender attempt has been allotted for Rs 23 crore
It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media