The digital printing major has set up solvent printing machines in different cities in tie-up with local partners
It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
OMI has executed the campaign in 48 cities
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
Safe Move - Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH)
Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media
The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city
The media formats include glow sign boards, hoardings, boards, plates at pre-decided areas
The campaign was executed by MOMS Outdoor Media Solutions in 18 cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Surat, Vizag, Lucknow, Ranchi,...
