Mahakosh targets tier II, tier III cities
By MunmunSaha - November 14, 2013
Mahakosh cooking oil brand has chosen the OOH medium to reach its TG and promote the new offer which includes a'free - lunch box and oil dispenser'.
Outdoor agency Kinetic played a vital role in spreading the offer in tier II and tier III cities like Indore, Bhopal Raipur, Bilaspur and at fifty other towns. The campaign started from September and will continue for three months.
"Time and again we have proved our campaign planning efficiencies across geographies, in India. Kinetic as trusted partners, has planned and executed a highly visible OOH campaign for 'Mahakosh Offer' in MP & CG. As a consequence of engaging our skills, the brand now enjoys a dominant status and enhanced TOM recall in the specific market clusters in these two states," said Amit Sarkar, COO Kinetic Worldwide India.