ColorJet promotes complete Green Printing with BioPrintTM

In OOH Solutions By M4G Bureau - October 22, 2019

Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem

WR’s maiden ‘Promotion on Wheels’ special train goes Housefull

In OOH News By M4G Bureau - October 22, 2019

Branded by M/s Fox Star Studios, a special train has been rolled out for promotion & publicity of Art, Culture, Cinema, Television, Sports etc

Deeya Panel Products offers platform for PVC Flex recycle

In OOH News By Pray Jani - October 21, 2019

The company is open to partnering with outdoor industry concessionaires to supply used PVC Flex to use for making building material

“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal

In Gallery By - October 18, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Honda’s new “A Quiet Revolution” to create noise on Outdoors

In OOH News By M4G Bureau - October 18, 2019

The campaign, designed by Dentsu One division, aims to highlight the unique feature of eSP technology i.e. Silent start

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

FMCG & Automobile categories are bigger takers for audience mapping

In OOH News By Pray Jani - October 17, 2019

Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI

DOOH more intimately connected with the physical world today, says futurist Steve Brown

In Digital OOH By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR