Results For "US"
3296 News Found
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport
In Campaigns By Bhawana Anand - May 13, 2014
Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign
Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai
In Campaigns By VJ Media Bureau - May 13, 2014
Bright Outdoor has used large media formats like unipoles and billboards for the campaign
Pantaloons takes the OOH route to showcase revamped stores in Kolkata
In OOH News By Nabamita Chatterjee - May 12, 2014
Arun Sign Service executes the campaign, using mainly billboards and unipoles
'Innovation is the name of the game'
In Viewpoints By M4G Bureau - May 12, 2014
OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
In OOH News By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
BJP leverages digital technology for nationwide campaigns
In OOH News By VJ Media Bureau - May 08, 2014
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
Blackberry runs BBM channel for Mumbai Indians' fans
In OOH News By Bhawana Anand - May 08, 2014
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
Torrent Advertisers bags bus shelters rights from BMC
In OOH News By Nabamita Chatterjee - May 06, 2014
Bhubaneswar Municipal Corporation takes the initiative to beautify the city with modern bus shelters
NS Publicity bags LED unipoles tender in Jaipur
In OOH News By Bhawana Anand - May 05, 2014
NS Publicity ventures into Digital OOH with exclusive rights to LED digital unipoles in the city