Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai

Leading OOH player Bright Outdoor has executed ITC's Fiama Di Wills Gel Bar outdoor campaign in Mumbai. In building outdoor traction for the bathing bar brand - a product that is handcrafted using ITC's Innovative Liquid Crystals Freezing Technology that freezes a gel into a bar --  Bright Outdoor has used large media formats including unipoles, billboard, etc.

Commenting on the outdoor campaign execution, Yogesh Lakhani, CMD, Bright Outdoor, said, "ITC is back with their campaign of Fiama Di Wills. This time they are promoting Fiama Di Wills Gel Bathing Bar in Mumbai for which we have mainly used large format hoarding sites in key areas in Mumbai.”