98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

In Research By M4G Bureau - September 16, 2019

TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen

Tissot countdowns for National Anthem at Cinema halls

In Campaigns By M4G Bureau - September 16, 2019

Brand reinstates its authority as timekeepers with a social message for the audience

oOh! turning NZ bqs into immersive mini sports arenas

In Digital OOH By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

AdMAVIN appoints Vishwanath Kini as Director Marketing

In OOH News By M4G Bureau - September 11, 2019

He will drive the company's marketing efforts to support overall strategic objectives for AdMAVIN 2.0 and drive growth by focusing on market opportunities

‘The strength of OOH is that it is captivating’: Ramesh Kaushik

In Viewpoints By Bhawana Anand - September 11, 2019

Ramesh Kaushik, VP- Brand Experience, Blackberrys shares that in this age of digital evolution, OOH holds a significant place in the brand’s media plan

Solus Ad Solutions selects Edge1 Outdoor Media Management Software

In Digital OOH By M4G Bureau - September 10, 2019

Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media monitoring, etc.

‘Business & civic bodies must work together’: Prem Shankar Jha

In Gallery By - September 09, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th

Brush up for ‘The Quintessential OOH Quiz’ at OAC 2019

In Gallery By - September 07, 2019

The quiz will be conducted by Rachana Lokhande

‘Don’t sell space, Sell idea’: Raj Kamble

In Gallery By - September 07, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

Kerala OOH industry seeks time for transition to green media

In OOH News By Bhawana Anand - September 05, 2019

The industry has proposed a phase-wise adoption of green media